1. Introduction
Golden Vision Optometry (“we,” “us,” or “our”) is committed to protecting the privacy and security of the personal information of our patients, website visitors, and users of our services. This Website Privacy Policy describes how we collect, use, disclose, and safeguard your personal information when you visit goldenvision2020.com (the “Website”).
We operate nine optometry clinic locations throughout California and are part of the Total Vision family of eye care practices. As a healthcare provider, Golden Vision Optometry is subject to the Health Insurance Portability and Accountability Act (HIPAA). This Website Privacy Policy addresses your rights under California law with respect to personal information collected through our Website. For information about how we handle your protected health information (PHI) in connection with your healthcare, please refer to our HIPAA Notice of Privacy Practices, available at each clinic location and upon request from our Privacy Officer, Christopher Crump, at 27271 Las Ramblas, Suite 210, Mission Viejo, CA 92691.
2. Information We Collect
2.1 Personal Information You Provide
We may collect the following categories of personal information when you interact with us through the Website:
- Identifiers: Name, email address, postal address, phone number, date of birth
- Commercial information: Records of products or services considered, such as appointment requests, consultation inquiries, or eyewear purchases
- Internet or electronic network activity: Browsing history, search history, and information regarding your interaction with our Website
- Geolocation data: General location information derived from your IP address
- Professional or employment-related information: Insurance and employer information provided in connection with appointment scheduling
- Language preference: Whether you prefer to communicate in English or Chinese
2.2 Sensitive Personal Information
In the course of providing services and processing related transactions, we may also collect sensitive personal information, including:
- Government-issued identification numbers (e.g., driver’s license, state ID)
- Health and medical information (when submitted through Website forms, including the Child Myopia Progression Checklist)
- Financial account information (when processing payments)
2.3 Information Collected Automatically
3. How We Use Your Information
We use the personal information we collect for the following business and commercial purposes:
- To provide, maintain, and improve our eye care services and Website
- To schedule appointments and manage patient inquiries across our clinic locations
- To process payments and insurance-related transactions
- To communicate with you about your care, appointments, and our services, in your preferred language
- To send marketing communications (with your consent or as permitted by law)
- To respond to your inquiries and requests
- To comply with legal obligations, including HIPAA requirements
- To detect, prevent, and address fraud, security issues, or technical problems
- To analyze Website usage and improve user experience
4. How We Share Your Information
We may share your personal information with the following categories of third parties:
- Service providers: Companies that perform services on our behalf, such as Website hosting, analytics, payment processing, and IT support
- Within our practice network: Other Golden Vision Optometry clinic locations and Total Vision affiliated practices as necessary to provide services you have requested
- Healthcare-related entities: Other healthcare providers, insurance companies, and labs as necessary for treatment, payment, or healthcare operations (governed by HIPAA)
- Legal and regulatory authorities: When required by law, regulation, or legal process
- Business transfers: In connection with a merger, acquisition, or sale of all or a portion of our assets
We do not sell your personal information. We do not share your personal information for cross-context behavioral advertising.
5. Your California Privacy Rights (CCPA/CPRA)
If you are a California resident, you have the following rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act:
- Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected, the sources, the purposes, and the categories of third parties with whom we share it.
- Right to Delete: You may request deletion of personal information we have collected from you, subject to certain exceptions.
- Right to Correct: You may request correction of inaccurate personal information.
- Right to Opt-Out of Sale or Sharing: You have the right to direct us not to sell or share your personal information. We do not sell or share your personal information.
- Right to Limit Use of Sensitive Personal Information: You may direct us to limit the use of your sensitive personal information to what is necessary to perform the services you have requested.
- Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
To exercise any of these rights, please contact us using the methods in Section 13 below. You may also use the privacy rights links in our website footer. We will respond to verifiable consumer requests within 45 days. You may designate an authorized agent to make a request on your behalf.
6. HIPAA and Protected Health Information
7. Cookies and Tracking Technologies
Our Website uses cookies and similar tracking technologies to improve your experience and analyze site usage:
- Essential cookies: Required for the Website to function properly, such as session management and security.
- Analytics cookies: Help us understand how visitors interact with our Website, including how pages are accessed and how long visitors stay.
- Functionality cookies: Remember your preferences (such as language or location) to provide a more personalized experience.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when a cookie is being placed. Disabling cookies may affect the functionality of certain parts of our Website.
8. “Do Not Track” Signals
9. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, unless a longer retention period is required or permitted by law:
- Patient health records: Retained in accordance with California law (minimum 10 years from the date of last treatment for adults; until age 19 or 10 years from last treatment, whichever is longer, for minors)
- Website analytics data: Generally retained for up to 26 months
- Marketing and communications data: Retained until you unsubscribe or request deletion
- Payment records: Retained as required by tax and financial regulations (typically 7 years)
10. Data Security
11. Children’s Privacy
12. Links to Other Websites
13. Contact Us
If you have questions about this Website Privacy Policy, wish to exercise your California privacy rights, or need to request a copy of our HIPAA Notice of Privacy Practices, you may contact us:
- Email: info@totalvisionllc.com
- Phone: (949) 652-7230
- Mail: Golden Vision Optometry, Attn: Privacy Officer, c/o Total Vision, 27271 Las Ramblas, Suite 210, Mission Viejo, CA 92691
- Online: https://goldenvision2020.com/resources/golden-vision-location-finder/